Business Review Weekly Vol.21, No.10 22 March 1999
Mines and marketing : Cheeky Argyle dazzles De Beers
By Tim Treadgold
BRW reports on Argyle Diamonds' subversion of the South African's carat-and-stick approach with the 'shocking' idea of giving people what they want.
Click here to read the article: http://www.brw.com.au
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